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About us
Welcome to Simply London - relocating made simple!
As the leading London relocation agency, we help individuals, families and employees moving to London.
We love sharing our passion & knowledge of the British capital with our clients.
Our entire team is based in London, and everyone has been living in the British capital for a few years, or even a few decades! We are all former expats, and passionate Londoners now 🙂
That is why we are able to provide such expert advice on London homes, schools, neighbourhoods, and everything else.
The (true) story behind Simply London…
Discover why Sylvie decided to create Simply London, after she moved to the UK herself… and have a bit of fun! The entire story is true 🙂
Who is Simply London?
Simply London is a London-based relocation company established in 2012.
We help international professionals, families and corporate employees relocate to London by providing home search, school search, settling-in services, and visa application support.
Since our launch, we have assisted hundreds of relocations from around the world, combining local expertise with a highly personalised approach tailored to every client.
Why clients choose Simply London
- Established in 2012
- Hundreds of successful relocations across London
- More than 100 five-star Google reviews
- London-based team
- Former expats with first-hand relocation experience
- Visa application support through friendly & regulated advisers
Meet the team
Sylvie Froger
Founder and Director
Sylvie’s international career took her to Germany, Switzerland, Denmark and London, giving her first-hand insight into the challenges of moving abroad. She founded Simply London in 2012 to make the experience of relocating to London simpler for families and individuals. Today, together with her fantastic team, she supports clients through every aspect of their move to the UK, from finding a home and schools for children, to navigating visa requirements.
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Ben Jones
Client Success Director
Ben has 20 years experience in the moving and relocation sector. From removals to estate agency, he has seen it all (almost!). Having looked after companies in every continent moving their staff to the UK, Ben now looks after our corporate clients’ success in and around London.
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Isabelle Hendrickx
Property & Schools Expert
With a very personal experience of the London schools system for her two daughters, Isabelle is the Simply London Schools Guru. She loves helping families find the best homes and schools for their requirements and budget.
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Bawani Nadarajah
Property & Schools Expert
Bawani was transferred to London in 2009 to work for a printing company in Soho, which was an eye opener into the exciting life of London. She stayed, to work with the major publishing houses in London and got to meet authors, chefs and designers and transform their vision into reality. This is exactly what she does now when she finds homes and schools for London expats!
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Aulona Selaj
Property & Schools Expert
Aulona moved to London in 2006 and understands first-hand how important the right support is when relocating abroad. With a background in Law and Construction, experience working in schools and two teenage children, she brings practical knowledge of property, relocation and the UK education system.
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Barbara Hardy
Property & Tours Expert
Barbara has an extensive career in HR and customer service. As a passionate London enthusiast, she also loves devising/leading customised ‘off-the-beaten track’ London tours of this vibrant, multicultural city. For many years, Barbara has been a Team London volunteer providing guidance, advice and information to the city’s visitors. She has combined her wide range of relevant skills to guarantee that our clients are swiftly found their special London home.
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Jade Bellis
Property Expert
Jade has 25 years experience in Human Resources with a passion for people, supporting them into new careers, she has now transferred her skills to making sure our clients have the best ever experience in moving them into their new London homes.
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Nell Webb
Special Education Needs Schools Expert
Nell has over 15 years’ experience working in London primary and secondary schools as a special needs coordinator (SENCO), Acting Headteacher and classroom teacher. She loves supporting parents of children with SEN to navigate what can seem like bewildering systems and secure the best schooling possible.
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Who we've worked with
Rated 4.9★ on Google by more than 100 clients
Simply London
- My wife and I moved to London recently and we chose to work with Simply London based on a recommendation we received from a friend.This was a great decision that helped us making our move to London as smooth as possible. Now, that we are … More already a month in London, looking backwards to all the issues we encountered and questions we had, we don't know how we could pass them without the help of Simply London.Specifically, I would like to highlight both Sylvie and Bawani that were approachable, addressed all our (many) questions and let us feel in a safe environment all along the way until everything was settled down.We would like to thank both for making our move successful!
- Simply London, and Aulona our agent; have been extremely helpful in our relocation to London. With their expertise, things I had to think or worry about became much smaller, and we finalized the relocation much faster and easier than I … More expected. 10/10.
- Simply London, and especially Aulona, were so helpful and crucial for us to find our new home in London. Aulona had great knowledge about the area, responded quickly in a really fast housing market and with that was able to secure house … More viewings. In the end, we found a really nice new home in just 3 weeks that completely suits our needs. Aulona was even helpful with the contract review and gave us some good tips as well. Thank you again for all your help! We would definitely book your service again!
- We highly recommend Simply London! For us, it was absolutely the right decision to have this relocation agency help with our move, and we felt really well looked after right from the start. Jade made our flat hunt so much easier by saving … More us a lot of work and worry, whilst also giving us excellent advice. She was able to answer any questions we had quickly and extremely helpfully, and we always felt that she genuinely cared about our well-being. Once we’d found our favourite flat, Jade went out of her way for us and secured it for us. We’re very happy with Simply London’s comprehensive and transparent service and can’t recommend them highly enough.
- SImplyLondon, and our agent Jade, have made finding a place to live in London, and to settle into, as easy as it can be. The amount of "proving yourself" that they take care of due to their extensive relationships cannot be underestimated. … More My strongest endorsement is that while I was fortunate to have my employer pay for their service, I would buy it myself if I needed to do this over again.
- I had a great experience with Simply London and would definitely recommend their services. From the very beginning, I felt well taken care of and supported throughout the whole (pet friendly!) relocation process.Aulona was incredibly kind, … More helpful, and communicative. She organised all the viewings for me and handled the communication with agencies, which made the entire experience much less stressful. I really appreciated how responsive she was — always available via WhatsApp, email, or calls, and happy to answer all my questions.Even when the situation became more complex due to issues with the agency and the tenancy agreement, I could see that Aulona genuinely worked hard to support me and advocate on my behalf. Overall, the process was smooth, well managed, and reassuring.Thank you to Simply London and especially to Aulona for making my move to London so much easier.
- The good: It's a service where you have clarity on the steps to do when moving to london. You have to perform most of them of course like setting up you bank account, getting a new phone number etc but it is nice to have them check … More if you're not missing anything. Once you have selected a property, they review the contract with you and help you find the page where you have to submit your council tax. In general what I appreciated the most is the good spirits and willingness to answer my emails, which I have found is rare here in UK and the emails with all the relevant URLs -- that saved me a bunch of time. Strong follow-up skills.Recommendations to remain relevant in the new AI market: Give people a specific heads-up in terms of "hey, now with AI the owners are posting retouched images so requesting a video before the actual viewing is recommended". It would have been nice as I wasted so so much time going to places that didn't look like the pictures.Another recommendation is to do a bit of more background check so you can catch things like if the person has had a wise or revolut account in another country in the past it might be an issue as they won't be able to switch to a UK account right away -- that sort of thing.
- Our renting journey with Simply London has been absolutely fantastic.Jade is an outstanding agent. She is highly knowledgeable about the local rental market and always responded to our queries promptly.She took the time to understand exactly … More what we were looking for, and was very considerate throughout every stage of viewings, referencing and contract signing.Thanks to her careful arrangement, we moved into our new place smoothly with very little stress.We cannot recommend Jade and Simply London highly enough.
- I can only describe Simply London as a miracle find for me and my family. We needed to relocate to London within a short timeframe (about 4 months) identify suitable accommodation, and schooling and get ourselves properly established before … More the beginning of the 2025 academic year. Julie was very reassuring!! She said everything would be alright, just "Trust the process!" She was 100% right. Everything transitioned seamlessly and fell into place right on time. I cannot overstate the tireless work she did in the back end, with extreme attention to detail to ensure my 7-year-old twins were accepted into the school of our choice, and to make sure our gas, electricity, water, broadband were all switched on long before we even set a foot in London! Not to mention my UK phone service, bank account, council tax and TV licence registration ....even pre-registration with our GP and confirmation of my right to vote in the next election!! All were expertly managed with genuine warmth, reassuring calls and often a touch of humor. An absolute Godsend!! Would recommend a million times over!!
- It has been a wonderful renting experience. We would definitely recommend this company.Jade is incredibly professional, knowledgeable and efficient. She is thoughtful and patient throughout the whole process. She provided us with great … More support, helping us find the perfect home and complete our move without any hassle.We really appreciate all her hard work.
