Phone (UK)

+44 203 4750315
Member login
Change site

About us

Welcome to Simply London!

As the leading London relocation agency, we help individuals, families and employees moving to London.

We love sharing our passion & knowledge of the British capital with our clients.

Our entire team is based in London, and everyone has been living in the British capital for a few years, or even a few decades! We are all former expats, and passionate Londoners now 🙂

That is why we are able to provide such expert advice on London homes, schools, neighbourhoods, and everything else.

The (true) story behind Simply London…

Discover why Sylvie decided to create Simply London, after she moved to the UK herself… and have a bit of fun! The entire story is true 🙂

Meet the team

Sylvie Froger

Founder and Director

Sylvie’s international career saw her relocate to Germany, Switzerland, Denmark and London. Her desire to share her invaluable experience with her clients led to her establishing Simply London in 2012.

Read more

In her private time, Sylvie loves running, DJing (her favourite music is from the 80’s), going to the theatre in London, and enjoys everything that London has to offer as a cultural capital.

Ben Jones

Client Success Director

Ben has 20 years experience in the moving and relocation sector. From removals to estate agency, he has seen it all (almost!). Having looked after companies in every continent moving their staff to the UK, Ben now looks after our corporate clients’ success in and around London.

Read more

Besides spending time with his young family, Ben proudly boasts being able to know the postcode of every area in London – feel free to test him!

Julie Campredon

Client Account Manager, Property & Schools Expert

Julie moved to London aged 16, and studied at the French Lycee in Kensington. She then worked in luxury retail & fine jewellery for 13 years, where she dealt with demanding clients, and learnt to solve problems at a very fast pace, always with a smile!

Read more

Julie lives in Chislehurst near Greenwich, with her husband and two daughters, who attend their local state primary school. They enjoy family walks, spending time with friends, and exploring what London -and the rest of the country- have to offer.

Isabelle Hendrickx

Property & Schools Expert

With a very personal experience of the London schools system for her two daughters, Isabelle is the Simply London Schools Guru. She loves helping families find the best homes and schools for their requirements and budget.

Read more

In her private time, Isabelle is fully engaged in various charitable causes to save our Planet and protect our beautiful Nature. She loves to go for walks.

She also adores going to Art exhibitions and visiting all the amazing London museums.

Nicky Monypenny

Property & Schools Expert

Nicky has lived and worked in London for the last twenty years. Her career and love of property began with a market leading estate agent in Pimlico, and she continued to work within the central London market for the following years, until she moved to South-West London with her family.

Read more

Nicky lives in Hampton Hill, with her husband, two sons and much adored puppy Cookie. They are all great rugby fans with both boys playing for Teddington rugby. When Nicky is not helping people relocate to London, you will find her on the touch-line watching the boys play sport!

Bawani Nadarajah

Property & Schools Expert

Bawani was transferred to London in 2009 to work for a printing company in Soho, which was an eye opener into the exciting life of London. She stayed, to work with the major publishing houses in London and got to meet authors, chefs and designers and transform their vision into reality. This is exactly what she does now when she finds homes and schools for London expats!

Read more

She lives near Greenwich with her husband and young children who attend their local primary school. In her spare time,  Bawani loves reading,  trying out new recipes from her very large cookbook collection and enjoys the arts and theatre scene of London, as well as the odd concert every now and again.

Valerie Guglielmi

Property Expert

Over her 25 years of working experience, Valerie had the chance to visit 45 countries and experience relocation in China, USA, France and UK. As a property expert, she will help you find your “home sweet home” in London, with enthusiasm and care for your needs.

Read more

In her private time, Valerie loves wandering the London streets, reading crime novels, doing Netflix party with her children, playing with her pug, and learning how to write a book.

Jade Bellis

Property Expert

Jade has 25 years in Human Resources with a passion for people, supporting them into new careers, she has now transferred her skills to making sure our clients have the best ever experience in moving them into their new London homes.

Read more

With 2 rugby-playing boys, she understands families and fun.  Living close to London she enjoys the theatres, markets and all the diverse night life London has to offer.

Gaelle Fontaine

Property Expert

London has been Gaelle’s home since moving from the South of France in 1984. After 20 years working in the luxury sector, Gaelle has an unparalleled attention to detail, making her the perfect property visits companion, providing expert advice on flats, houses, and neighbourhoods.

Read more

In her private time, Gaelle is befriender for Age UK, she also loves going for long country walks and discovering rural England.


Here’s what some of our customers have to say…

Nothing brings a smile to our face more than helping you in any way we can. Here are some of our recent reviews from our beloved customers.

Beyond her capacity to listen to and to understand our wishes (and constraints!), Sylvie proved time and again to be very knowledgeable about living in the UK, and we feel she has been a key factor in our successful relocation.

Olivier M

Simply London makes your family relocation simpler and secure. You can trust them. They have the right knowledge, network and experience to make your relocation in London easier with your family from searching a school, a property, to helping get everything set up for your arrival. Lots of energy, reliable and extremely reactive. Thank you again for your great services.

Geraldine & Eric F

I contracted Simply London when relocating to London with two kids and little availability. The team was very professional, responsive and thanks to them everything was ready in time. They are independent from housing agencies. Sylvie was keen to share her expertise and passion for London, which turned flat-hunting into an enjoyable experience.

Romain C

Newcomers to London - in a rush or too busy in particular - do not hesitate to call Simply London to help you in your London property search.


I wanted to thank you for your kindness, efficiency and professionalism. I was looking for a flat in London and you found me the apartment of my dreams... You supported me [in] every step of my relocation... Thank you a thousand times.

Arielle L

Sylvie has been of great help to organise our family move to London. She understood our accommodation requirements perfectly and, thanks to her targeted research, we found the property of our dreams in one day! In addition to this, she is very friendly, responsive and pragmatic, which is just a bonus. We recommend her with great pleasure.

Myriam & Stéphane F

I engaged Simply London services as I was facing challenges in identifying a state school for my two young children. Thanks to Simply London, we had the children in school around 1 week after arriving in the UK.

Rochelle H

The team at Simply London were a fantastic resource for our relocation to London. We needed assistance with everything: we needed to find a home to live in, get bank accounts setup and all the necessary living services setup. But where the team was above and beyond was in finding us a placement in a top notch school for both kids, which was close to our family home.

Dave A

Simply London was essential to my family’s move. We wanted a comfortable rental with good state schools, with a reasonable commute. This required a lot of juggling: interviewing us to understand what we wanted; guiding us through the property visits, herding the various parties to execute in an expedient manner so the school application could be completed on time.

Mary W

Thank you simply London team for your availability and for our successful family relocation! Our children are happy with their new school, we are staying in a pleasant and very convenient area for the whole family. Your support was so efficient that we could enjoy the London life without anything major to worry about. We recommend Simply London.

Clem & FM

We are very excited about the apartment and our move. Isabelle was fantastic and we are very grateful for her help. Her flexibility and responsiveness made it feel like she was 100% with us throughout the process, and that took a lot of the stress out of a stressful situation.

Stacy & Matthew K

We recently relocated two lawyers from our New York office to London, both of whom had not been to London before and had 3 weeks to research areas, view properties, carry out background checks, sign appropriate paperwork and move in. Sylvie and her team at Simply London assisted us with their relocation efficiently, professionally and within our very tight timeframe.

Office Manager, International Law Firm

Sylvie, you and your team have been fabulous and I know our employee and his family are extremely appreciative of your service and knowledge.

HR Director UK & Ireland, Manufacturing Group

Simply London often goes the extra mile, even down to sourcing cutlery and taking it to the apartment themselves…”

Senior HR Manager, Global Luxury Group

Simply London was instrumental in the successful and seamless transition in the family relocation providing guidance and support on location, housing, schooling and initial set up of utilities. We have been delighted to find such a trusted and competent partner and highly recommend the services of Simply London.

Group HR Manager, Global Automotive Group

Simply London’s caring, thorough and knowledgeable approach to pet-friendly relocations helped us find the perfect home for our whole family, including our beloved dog Bess. Now we have a lovely garden for Bess to enjoy and plenty of green open space nearby for walks.

Sandra D.

We didn’t realise finding a cat-friendly flat in London would present so many challenges. Thankfully, Simply London worked tirelessly to help us find a home in our favourite part of London that’s within our budget – and most importantly, is perfect for our cat Bella!

Trevor P.

We had to postpone our relocation to London due to Covid-19. Marie-Emilie was highly supportive and helpful. I had never thought that I would move into a place which I did not physically view, but we were confident enough to trust them and the apartment which Marie-Emilie found for us. I could not be happier as the apartment truly matched all our requirements.

Charlene C.

We are so very happy and feel extremely lucky that both our boys have been accepted into our first choice of state schools. Great schools, as we believe! We are extremely thankful for all your help and support. You have been amazing and we could not have done it without you!

Kameliya P

I had no idea that the Coronavirus would be such a major factor in my move, and initially wanted help from Simply London just because it would be my first time living in the UK. Your assistance ended up being so critical with all of the uncertainty around my move and the impossibility of making a preliminary trip to London this summer.

Margaret S.

Who we've worked with

Awards and accreditations